On October 9, the podcast Storie di Brand, created and narrated by Max Corona, dedicated an episode to the history of K-Way^®. With his distinctive storytelling style, Corona retraces the key moments that marked the birth and growth of the brand — from the intuition of Léon-Claude Duhamel, who sixty years ago, on a rainy day in Paris, invented a practical waterproof and windproof garment, to the brand’s acquisition by BasicNet, which revitalized its identity and expanded its international presence. Click here for the podcast K-Way.