Referring to the global health emergency, on Friday, March 27^th Kappa^® activated the new social media campaign “Cometogether while we are apart�, distancing the “Omini� of its iconic logo to strengthen the requirement of keeping social distances. More than 20 Kappa^®-clad sports federations and soccer teams worldwide adapted the new logo to their clubs’ colors, supporting this statement and sharing it on their Instagram accounts. Kappa^® licensees all over the world also supported the campaign. During its first 48 hours, the “Cometogether while we are apart� social media campaign achieved a total of more than 71 thousand likes and almost 8 thousand sharing, turning it into the most ever shared Kappa^® social campaign.