GENERAL INFORMATION - THE GROUP AND ITS BUSINESS

The BasicNet Group operates in the clothing, footwear and accessories sector for sport and free time with the brands Kappa^®, Robe di Kappa^®, Jesus^® Jeans, K-Way^®, Superga^®, Briko^®, Sebago^® Woolrich^® and Sundek^®.

The Group is part of BasicNet SpA - based in Turin - listed on the Italian Stock Exchange since November 1999.

Set up by and under the leadership of Marco Boglione, it has been called the world's smallest multinational in the clothing, footwear and accessories sector for sport and free time.

The Group's business is to develop the value of brands and to market the products connected to them through a global network of licensees and independent operators.

This is termed the "Network", from which BasicNet takes its name.
Currently the network of licensees covers 140 markets worldwide.
The aim of the Group is to become a world leader in the casual and sports clothing, footwear and accessories sector.

The business system has in just a few years come to worldwide attention as a case history of a success story based on new technology and in particular on web integration. A network that operates paper-free, and which is agile, efficient and reliable.